Underdo Your Competition
Hello Friends 👋
Conventional wisdom says that to beat your competitors you need to one-up them. If they have four features, you need five (or 15, or 25). If they’re spending x, you need to spend xx. If they have 20, you need 30.
This sort of one-upping Cold War mentality is a dead-end. It’s an expensive, defensive, and paranoid way of building products. Defensive, paranoid companies can’t think ahead, they can only think behind. They don’t lead, they follow.
So what to do then? The answer is less. Do less than your competitors to beat them. Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of one-upping, try one-downing. Instead of outdoing, try underdoing.
Getting Real covers the concept of less throughout the book, but for starters, less means:
Less people and corporate structure
Less meetings and abstractions
Getting Real - The smarter, faster, easier way to build a successful web application. Here is the link to read about the book - https://basecamp.com/gettingreal
If you want to share anything or have any suggestions/questions, please leave them in the comments!
That’s it for today :-)
Hope each of you has a great start to your day. I’ll talk to everyone tomorrow.
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